To The Zocalo for the World Cup!

According to Nasdaq.com:

Mexico City received 10.4 million tourists in 2009 and expects that figure to increase to 14 million next year, helped by events such as free public viewing of World Cup games, according to city officials.

Last year was pretty ugly for tourism (worth 3.3 billion USD to Mexico in 2009) with the recession and the swine flu.